For instance, in India, exporters should realize their export proceeds within a period of 180 days (in respect of consumer goods) from the date of shipment. The economies of large scale help the exporter to quote competitive prices in the overseas markets.Įxport marketing is subject to various regulations - health and safety regulations, environmental regulations, and foreign exchange regulations. Emphasis is placed on large orders in order to obtain economies in large scale production and distribution of goods. Normally, export marketing is undertaken on a large scale. He should deal in only such markets where he can easily handle or overcome such differences or diversities. The exporter may not be able to cope up with these diversities. The export markets differ in languages, customs, and traditions. They are in a position to develop world wide contacts through their network of branches/offices/ subsidiaries. At present MNCs from USA, Europe and Japan play a dominant role in foreign trade.
Dominance of Multinational Corporations:Įxport marketing is dominated by MNCs or large corporations. Exporters require various documents to submit them to various authorities including customs, port trust, etc. (c) From the exporters of competing nations.Įxport marketing is subject to various documentation formalities. (b) From the local producers of importing country, and
(a) From the other suppliers of the exporter’s country. In export markets, suppliers have to face three-faced competition, i.e., competition from three angles : Some of the important trading blocs include NAFTA, European Union, and ASEAN. Indian exporters should have a good knowledge of important trading blocs which would enable them to negotiate effectively with the companies located in such blocs. The non-members face problems in trading with the members of a trading bloc due to common external barriers. Certain nations form trading bloc for their mutual benefit and economic development. The export marketing manager must have a good knowledge of trade barriers imposed by importing countries.Įxport trade is also affected by trading blocs. Normally, countries impose trade barriers on imports, in order to restrict imports.
#Export marketing meaning free#
The trade barriers are the restrictions on free movement of goods between countries. The focus on customer will not only bring in higher sales in the overseas markets, but it will also improve and enhance goodwill of the firm.Įxport trade is subject to trade barriers – tariff and non-tariff barriers. The exporter needs to identify customer needs and wants, and accordingly design and develop products to generate and enhance customer satisfaction. The focus of export marketing is on the customer.
To undertake the various marketing activities, the export marketing manager should collect the right information from the right source, analyze it properly and then take systematic export marketing decisions. The export marketing manager needs to undertake various marketing activities such as marketing research, product design, branding, packaging, pricing, promotion, etc. The main features of export marketing are as follows:Įxport marketing is a systematic process of developing and distributing goods and services in overseas markets. International marketing can be defined as a systematic process of designing and delivering products to satisfy overseas customers and to achieve objectives of the firm.
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